Sigmund Freud’s nephew, Edward Bernays (“Bernays”). Bernays became known as the Father of Public Relations”In Propaganda, Bernays describes the magni

If we understand the mechanism and motives of the group mind, [we can] control and regiment the masses according to our will without their knowing it. … Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. … This is a logical result of the way in which our democratic society is organized. In almost every act of our lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons… who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind (qtd. in Rampton).